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CREATIVE HOME2021-04-30T13:22:39+02:00

The essence of strategy is choosing what not to do.“

MICHAEL E. Porter

About me

A

fter an exciting academic development, a demanding career and an inspiring personal life, I now dedicate my life and my passion to those we love more than ourselves: I want to take part in leaving a world worth living in for the next generations – our children, grandchildren and those who will live on our planet in hundreds of years.

I believe that humanity is able to create and maintain value and prosperity without exploiting our planet and those who live on it.

My vision is an economic system that achieves competitive advantages through socially and ecologically sustainable strategies. And this is where I want to start …

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Without concious sustainability, how should we expect our achiements to be sustained?

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